Promotional Gift Selection Principles

When holding promotional activities, the selection of promotional gifts is particularly important. The promotional gifts selected for promotional activities will vary depending on the audience and time factors. But generally speaking, the following principles still need to be followed
1. The principle of practicality
Whether a promotional gift is practical or not depends on the consumer's satisfaction with the gift. Generally speaking, a gift with practical value to consumers is practical. For example, if a consumer wants to buy a mobile phone, then the promotional gift can choose to give away earphones, batteries and other supplies. Consumers who want to buy appliances can give kitchen supplies as gifts. In this way, consumers can better appreciate the practicality brought by promotional gifts.
2. The principle of value sensibility
The principle of sense of value needs to be properly grasped. If the sense of value of gifts is too low, it will not attract consumers and cannot achieve the real effect of promotion. Too high a sense of value will increase consumption costs and make consumers question it.
3. Good emotion
A good emotional gift generally adopts a gift that is convenient and easy to carry, and the size of the general gift is not easy to cause unnecessary burden. Choosing these emotional promotional items will make consumers feel that the company is always thinking of customers and leave a good impression on consumers.
4. The principle of creative novelty
Creative and novel promotional gifts can always attract the attention of consumers. When choosing these promotional gifts, we must grasp the creativity of the products, which can mobilize consumers' desire to buy.
5. Quality principle
The principle of quality is generally recognized by most consumers and favored by consumers. Such promotional items must avoid choosing fake and inferior products, because these promotional items will directly damage the image of the company in the minds of consumers, and eventually cause the depreciation of the corporate brand image. For example, Amway products generally choose products that pass the brand quality standard, which can attract most stable customers, thereby bringing a certain degree of satisfaction to consumers and fully and accurately displaying the concept of the brand.
6. The principle of seasonality
The principle of seasonality is generally to pay attention to seasonal changes while purchasing promotional items. Seasonal promotional items can bring sensory attraction to consumers, otherwise consumers will be bored with promotional items and think that these gifts are redundant products .
7. The principle of repetition
Only by allowing consumers to often see the promotional items and the advertising words contained in them can the impression be continuously deepened. Therefore, when choosing promotional items, you should consider how consumers will use them. The more frequently it is used or exposed, the greater the "repetition" effect will be.